Solomon Airlines and the Solomon Islands Visitors Bureau will stage a two edge role in promoting the Airline’s Sydney-Honiara direct service and also encouraging Australians to holiday in the Solomon Islands.
A statement from Solomon Airlines today says this will be a six weeks campaign combining print, radio and online media coverage commencing this week.
The targeted audience for the media campaign expects to reach $4.5 million Sydney-siders and a further close on $700,000 people residing in the nearby southern satellite city of Wollongong, the Blue Mountains to the west of Sydney and the Central Coast to the north.
Meanwhile, the statement says the highlights will be performances by the Hageulu Panpipers from Isabel Province. The group will also perform on Sydney’s famous Circular Quay in front of the iconic Sydney Opera House and Sydney Harbour Bridge.
The group will also perform at one of the biggest shopping malls in Sydney, Westfield Parramatta, which attracts some $800,000 shoppers on a weekly basis.