Four days before the 2014 World Cup opening match in Brazil and the Local Organising Committee promises a celebration of friendship and passion for the beautiful game.
The Official World Cup page reports, recent incidents of racism have emphasised the need for concrete action to tackle this scourge of the game head on.
FIFA President Sepp Blatter says as the most popular sport in the world, football is a powerful tool to spread the message that racism has no place in sport, or in society at large.
He says FIFA’s “Say No to Racism” campaign is our commitment to drive racism from the game and to set an example of equality for all to society.
As a symbol of peace, Brazil and FIFA will dedicate a special moment prior to the kick-off of the opening match- a symbol of peace.
FIFA is bearing the entire operational costs for staging the 2014 FIFA World Cup amounting about two billion US dollars.
Australia, Croatia, Iran and China were the first teams to arrive in Brazil for the world event.
The last teams to arrive will be Ghana, Korea Republic and Portugal on 11 June.